Joe’s Steaks and Soda Shop: The Gold Standard
Cheesesteaks. Philly is known for them. They don’t make them correctly anywhere but here. If you doubt me, come here, eat one then try to get one somewhere else. I was once in a suburban Chicago diner and saw a “Philly Cheesesteak” on the menu. Jokingly, I asked the waitress if it was a steak on a roll. She said, with a straight face “what else would it be?”. That pretty much sums up cheesesteaks outside the Philly area.
Within Philly, there are good, ok, and amazing cheesesteaks. And then there is the best steak that blows your mind. It’s like a journey, trying to find the one steak that’s got the right balance of meat, cheese and onion (if that’s your thing). It’s the steak you tell your friends to go get, the one you point out of towners to, the one you hold every steak you ever had up to: The Gold Standard.
I have found my Gold Standard. Welcome to Joe’s Steaks and Soda Shop.
But first, a little background. Joe’s is owned by Joe Groh. Joe had been working for years at the shop, which was called Chink’s back then. You may be thinking “hey, that sounds vaguely racist”. After all, it was named after a guy who, growing up, was called Chink because he had almond shaped eyes. Soooo, yeah. That was back in the 40’s, when these things were accepted by most people. Now that it’s over 60 years later, things have changed a bit and after buying the shop, Joe decided his steak shop should be named after him. Was there also pressure from various groups to also change it? Yes. But in the end, he made the lone decision. He did the right thing. In a day and age when people rarely do the right thing, mad props to Joe Groh.
Unfortunately, when people do the right thing, sometimes there is weird backlash. In this case, jerks from the neighborhood with zero empathy for anyone but themselves decided that Joe had no right to control his own business and his name. That he should have kept that nice old name. That the thousands of dollars he spent on billboards and website stuff and all the fun of rebranding was wasted because he should have listened to them and stood thier idiot ground. They have been threatening him and his business, as well as leaving disturbingly shitty remarks on the business’s facebook page. Joe, at one point, was quoted as saying his business was down by at least 15%. This is a guy with a family, running a cheesesteak shop. That’s not right.
And luckily, more people felt like that as well. Two weekends ago, a Philly mag blogger arranged a sort of eat-in at Joe’s and last weekend there was another of the same sort of event. That was the one I got to, with my cheesesteak co-conspirators Vicki and Alex.
It’s a little place, from an older time when neighborhoods still had local sandwich places and milk still got delivered on your doorstep. You can’t help but feel like you stepped back in time a bit, most of these places are gone now, changed into a shitty bodega or junk shop.
This place is the real deal. You can even stand outside and watch them work thier magic on the grill. You can see the decades of seasoning on that thing, the mountains of cheesesteak meat, the fried onions and the happy people in for a date, or catching up with friends. Maybe sharing good news or just having a fun day out. If that grill could talk, it would say….”shut yer yap and get to the cheesesteaks already!”.
Who am I to deny the grill?
Let’s talk cheesesteaks. First of all, the roll. Joe’s uses Liscio’s rolls. They are always fresh and amazing. You need a good base for a cheesesteak because of the cheese, grease and the sheer weight of the meat, if you get a roll that’s kind of stale, once you start eating, it’ll fall apart and that’s no good for anyone, including your shirt.
Second of all, flexibility. Try going to the tourist trap cheesesteak places and asking for no roll, see what happens. No cheesesteak, that’s what happens. Blank stares. Weird head shakes. At Joe’s, they’ll put it on a plate for ya, as Vicky is gluten intolerant. The waitress didn’t even bat an eye! The rumor is that Joe’s is looking into gluten-free rolls. So there’s that!
Cheese choices are nice. Joe’s has them. There is but one choice in my mind…wiz. Cheese wiz. Cheese Whiz. Spell it however you like, it’s my personal choice in cheese with meat. Oh yeah. I know it comes in a 10 can. I know it’s not natural to this world. I also know I rarely eat it, so shut it.
Joe’s offers double meat on its menu. Not all places do. I immediately ordered double meat because, as faithful readers know, I always get the worst thing on the menu. I do it for you guys, for journalism, for my cardiologist’s kids so they can go to a nice private school.
This was so unbelievably delicious,I couldn’t even stand it. I looked like a toddler eating spaghetti, covered in cheese whiz. Some places just cook the meat in slabs. Some places mince the meat so much it looks like shredded lettuce. Joe’s chops it up into decent sized pieces, doesn’t overcook so it’s juicy but still has the grill char, and then layers on some lovely fried onions.
The onions aren’t charred or burned, they just get to dance on the grill enough for a little carmelization to take place, and then they come to rest in the party in the roll. It’s the perfect storm of cheesesteaks. It’s what’s in Jules’ briefcase in Pulp Fiction. It’s the Gold Standard.
Did you think this place is a one trick pony? That it’s all cheesesteak and nothing else? Then you are sadly mistaken! First of all, when we sat down, the waitress brought us a bowl of pickles and peppers to graze on. That was awesome. Then we ordered some cheese fries. They were perfect. They aren’t house made but they were fried perfectly (just a touch crunchy and warm and fluffy inside. Suck on that, Chickie and Pete’s), no burned ones, no slightly off-color ones. They were perfect. They weren’t skimpy on the cheese either, giving us a nice vat of delicious cheesewhiz in which to dip our perfect fries. there may have been some wrestling as to who got to finish the cheese, but I’ll never tell…..
You like shakes? I like shakes. Shakes these days aren’t like they used to be (get off my lawn!) but Joe’s has it on lockdown with handmade shakes in heavy glasses and a nice wide straw so you don’t get an aneurism in that 1980’s McDonald’s milkshake style. There were a few chocolate milkshakes on the table and none of them got out of there alive. I’m not gonna lie Marge, there was some fries dipping into that milkshake.
They also have fountain sodas. I don’t mean a fountain soda machine. I mean like, they use soda syrup and make you a soda. With flavors like orange, grape, and cherry (and many more, like Vanilla Coke and others), I had to get a Cherry soda. Alex got one too. We both tried it at the same time and…there was quiet for a minute. Quiet contemplation on how rockin’ that soda was. Holy awesomeness.
A nice touch at Joe’s is that in the booths they still have the individual jukeboxes. A lot of diners have removed them to out in those godawful megatouch machines. If I want to play video games, I’ll sit in my underwear, play them on my couch and eat pizza, thanks. They don’t work, but they are in pristine condition with a silly assortment of pop and classic stuff (we spied Elton John’s Candle in the Wind and some Bon Jovi). It was fun to see and add to the ambiance.
Finally, one more awesome thing about Joe’s? The price. We got 3 cheesesteaks (one with extra meat) the size of buicks, 3 sodas, 3 milkshakes and a large order of cheese fries and it was 40 bucks. Try that anywhere else. I dare you!
So if you want a cheesesteak that will blow your mind and make your body hap-hap-happy, get your ass over to Joe’s! It’s in the Torresdale section of the city, like 8 minutes from I-95. You’ll feel good from the awesome food but also because you are supporting a guy trying to make a positive change. Also, have I mentioned the cheesesteaks? Go! GO NOW!